Search engine optimization consists of some relatively arcaneissues that are not obvious to anyone. That I can be thankfulfor, I suppose, or I wouldn’t continue to be in demand as anSEO specialist. But why do clients throw money out the windowwith developers who don’t understand they are bulldozing downsite naming structure and careful page architecture when theydo a site redesign?Today I got a call from a very good client who was excited tohave me see his site redesign and sent me off to visit whilehe was on the phone. I typed in the domain name and watchedthe page load in my browser.https://deniaviva.com Nice color scheme, interestingscrolling header, clean design, good navigation. “Looks Good,”I said, and then my heart sank when I noted that my carefullycrafted title tag was missing from the browser title bar.I clicked to the sitemap and noticed that my naming conventionfor pages, subdirectories and image files had been discardedlike yesterdays trash. I went to the source code and saw thatall the javascript we had neatly pulled off page and assignedto independent off-page .js files was back on the page again,along with the CSS styles. Oh, and no description metatags.
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